It’s clear that brands need to work on authenticity, but that can be easier said than done when you’re promoting a business on social media. The bar is high, and distrust is the default setting for most media users.
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Let The Legacy Of International Women’s Day Be Practical Support From Business
With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.
3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight
Necessity may be the mother of all invention, but it’s friction that gives birth to billion-dollar tech markets. The app economy is one of the most innovative markets out there, and yet friction in new app discovery is stymying its growth.
Ultimate Guide to a Successful Mobile App Launch
In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.
Cracking the Code to Amazon: How Brands Can Market Smarter
With many of today’s consumers opting to shop online and Amazon’s vast inventory and quick logistical services, there is a clear appetite for brands to claim a stake and sell. But, what do brands need to know to do this right?
The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like
Advertising is going through its own digital transformation, with digital taking a lion’s share of the conversation, and recent projections on ad spend worldwide pegging digital to roughly 50% of ad spend in 2021.
The Pop-Up Biz: Moving Fashion Forward
Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines joins for a discussion on fashion and retail.
4 Tips to Hack Your Brain for More Creativity
Wake up. Eat breakfast. Get ready for work. Check email. Respond to requests. Do the job you were assigned. Finish. Eat. Relax. Repeat.
The Sonic Truth: Getting the Most Out of Your Brand’s Content
Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge.
How Advertisers Can Use Automation to Streamline Spot TV Transactions
Impression-based selling and automated transactions have been hot topics in the broadcast TV industry for years. Unfortunately, traditional approaches rule today’s buys. 95% of local spot TV transactions are still completed with manual, traditional workflows.