To restart the online-to-offline flywheel, your online content should be designed to promote offline traffic that delivers increasing marginal utility to the consumer. No one wants to feel like they wasted their time: Make the effort to deliver utility, and t
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A Balanced Meal
In the age of Big Data, advertisers are hyper-focused on quantitative benchmarks and measures, which occasionally causes us to overlook qualitative data that is necessary in understanding the complete scope of what we aim to accomplish.
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)
Let’s take a look at some of the lesser-known icons in McDonaldland that were part of Ronald’s BFF squad.
Hurricane Response Shows Speed and Reach of Out of Home Media
Here’s what happened inside the Out of Home industry as Hurricanes Harvey and Irma hit Texas and Florida.
Voice Is the New Touch
With voice-enabled devices hitting the market from Apple, Amazon and Google, now all it takes is a simple voice command to turn on your lights, lower your thermostat, listen to the news and much more
Reimagining “Multicultural” with UWG CEO Monique Nelson
Effective marketing communication today must be culturally authentic, and cultural market segmentation can no longer be just about race.
The Story of Green Giant’s Sprout
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.
Who is Captain Morgan?
Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.
The Psychology Behind the Trump Effect on Marketing
Few can argue that Donald Trump’s ascension to the presidency of the United States, and his impact on the role of commander-in-chief, has had a profound effect on the entire country, even the world.
Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.