While the future of retail remains unclear, there’s no denying that more changes are on the horizon. By accepting that things won’t go back to how they were before the pandemic, retail leaders can stay agile and ready to meet the needs of both customers and employees.
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Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies
This announcement further cements Google’s position to lead with a transparent and privacy-first approach to advertising within its Chrome ecosystem and products. It also reshapes the competitive landscape for data companies moving forward.
How Better Understanding Fans Can Help Festival Brands Recover From the Pandemic
While it’s disappointing that festivals and concerts haven’t been able to attempt hosting events in-person amid the pandemic, it’s important to remember the struggles and lessons that various sports teams have learned throughout the process and how they’re essentially paving the way for other industries to successfully commence again.
5 Key Considerations for Launching Your Brand in China
Consumer spending in China could more than double over the next 10 years, according to Morgan Stanley. But Chinese consumers are already buoying retailers that offer compelling products.
The Pop-Up Biz: The Art and Hustle of Boutique Fitness
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space which began with pop-up classes in retail, studio and office settings.
Probabilistic vs. Deterministic Intent
In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers.
AdTechCares Partners with Veterans Coalition to Launch Vaccine Trust PSA Campaign
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for Vaccination (VCV)—formed earlier this year with six leading veterans organizations—and Venables Bell + Partners to launch a nationwide public service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis.
How To Take Your Agency’s Strategy From Fuzzy To Future-Proof In 2021
The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room.
Listen Up: Mental Health is the New Wealth
This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions.
Why TV Advertising Hasn’t Moved Into Digital As Fast As It Should
TV advertising and offline media budgets have yet to change much. The advertising budgets certainly haven’t fully transitioned into the digital arena as quickly as they ought to be to match consumer behavior migration.