As people have been physically isolated from each other for almost a year, the workplace has undergone dramatic changes that could extend beyond the coronavirus pandemic.
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The Economics of Marketplace Ad Monetization
When considering the ways marketplaces can generate revenue, there are three basic options available to operators: subscription fees for membership (for buyers or sellers, or both), transaction fees (charged to buyers or sellers, or both), or advertising/media fees.
5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month
With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?
Perspectives: Joann S. Lublin, Author, Former WSJ Editor
Join Katie as she talks with longtime Wall Street Journal career columnist Joann S. Lublin about her new book Power Moms which examines the emotional and professional challenges of working mothers, her own incredible life as a Power Mom, marriage contracts, our always-on culture, tips for working from home and work life sway.
Build Your Communications Strategy Around the Customer Journey
Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.
Amazon’s Goal Isn’t to be the World’s Biggest Store
The parochial view of Amazon is they’re a high-volume store that struggles with thin profit margins. Water cooler stock experts marvel at its high stock price and crow about its measly profits. Here’s some free advice: don’t listen to the arm-chair experts.
Six Ways Marketers Can Use Segmentation to Improve ROI
In marketing, the more precisely you can define your audience, the more accurately you can predict whether that audience contains your best prospects – and the more quickly you can use that knowledge to find and convert more customers. And one key tool that helps you do that is segmentation.
Black Excellence at Work – Zambezi and The ALLIANCE:Los Angeles Collaborate for BHM
The ALLIANCE:Los Angeles, along with agency partner Zambezi, recently wrapped up a new campaign celebrating Black Excellence at Work during Black History Month.
Banks And Credit Unions Get More Through Marketing Automation
To provide a good customer experience across multiple channels, banks and credit unions will need to think more about bringing channels together, and a good first step is through marketing automation.
Women In Leadership: Redefining The Language Of Success
Last year, on International Women’s Day 2020, a female-led team at AnalogFolk launched BigUp.AI – a digital language tool that gives women the confidence to get ahead in their career by helping them express their strengths with impact instead of downplaying them.