After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
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Great Minds: Warren Jenson on Being at the Center of the Hottest Space of the Industry
LiveRamp President Warren Jenson discusses how his career experiences working for the likes of Amazon, Delta, and GE have shaped his work with LiveRamp, an industry-standard data connectivity platform.
How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Three Ways Brands Can Use Empathy To Become Part Of The Evolving Gender Story
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
Masters of Creativity, Featuring Paul Jackson
In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regional agency and shares practical examples of creative ingenuity seen at the height of the lockdown.
Finding New Founders for a Better World
We are now at a point where technology is outpacing humanity.
Where is the Experiential Marketing Heading in 2021?
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The For-Purpose Year – Givsly For-Purpose Podcast Episode 7
2020 was terrible for business! Or was it just what we needed to get focused on what matters? Hear from three purpose leaders who are seeing 2020 as the year that will move business in the direction of doing what is right.
Gamers Are Not Who You Think They Are
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.