Accelerating even before we felt the impact of the Coronavirus due to a plethora of new CTV channels and devices entering the market, CTV usage has risen sharply over the last few months as people spend more and more time at home.
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Battling Bots in E-Commerce to Improve the Customer Experience
When is the last time you set foot in a store? The answer may vary depending on whether you’re the “shop every two weeks and wear your mask”-type or the “have everything you need to be delivered to your doorstep”-type.
OTT: The New Source of Mobile User Acquisition
If there is one industry that has managed to profit from the pandemic it is OTT.
Data Are People, Too – Five Strategies to Put The People Back In Your Data
As a marketer and technologist, I find the possibilities of a data-driven future thrilling. As a human, I’m a bit skeptical and a tad nervous, mixed in with a whole lot of hopeful.
Language and So Much More
I often get asked whether brands should use Español or English to reach U.S. Hispanic consumers. The answer is both or a mix, but it’s more complex than just language.
The Devastating Effect of Lost Identifiers on the Fragmented Tech Stack
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
Rethink Ready: How to Prepare Your Business For What’s Next
2020 has been a year unlike any other. A pandemic that upended daily life and routines. Worldwide economic disruption. Universal uncertainty about exactly what comes next. We’re all traveling in truly uncharted territory.
Create More With Less: Production in the Era of COVID and Beyond
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
Advertising’s Personalization Paradox is Missing the Point
Advertising’s personalization paradox is missing the point. Why? Because addressability works for all three sides of the triangle: the advertiser, the publisher, and the consumer. It allows the former to reach the right people and engage them more effectively.
The 4Es of Programmatic
We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.