The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.
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Perspectives: Monique Nelson, Chairman and CEO, Uniworld
Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.
Ways COVID-19 Transformed The World
COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.
Why a B Corp Marketing Agency is Right For Your Business
In recent months the world became a lot smaller as, all of a sudden, we were met with a very real, and shared experience.
Data-Driven Marketing in Crisis: How to Use Data to Turn Your Strategy on a Dime
Today’s business evolves at breakneck speed and your digital strategy needs to as well – from new technology, changing consumer preferences, changes in leadership or direction, canceled events, lackluster performance, or most recently, a global crisis.
Great Minds: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood
Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.
Digital Transformation: How is it Different When Your Workforce is Entirely Remote?
Any digital transformation initiatives that were in place in January were undoubtedly put on the back burner thanks to Covid-19 lockdowns around the world. While some companies may resume their digital transformation initiatives as they go back to the office, others will be forced to take a different approach.
The OOH Recovery: As Consumers Re-emerge From Their Homes, What Will They See?
Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.
How Marketers Can Adapt to the Post-Pandemic Era
Businesses are looking ahead, adapting to the changes in economic and customer behavior, and innovating their marketing strategies in the face of current challenges.
6 Post COVID Marketing Strategies For Your Brand
To remain relevant in the market, many businesses have changed their modes of operation and marketing strategies. Most of the restrictions and regulations put in place by most governments to manage the virus prohibit crowding.