What the pandemic has taught us about shoppers and our predictions on what’s next. Here are 3 key trends successful retailers have embraced during the pandemic—and how we all can stay ahead in this ever-changing landscape.
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Season Without Swag: A Chat with Givsly’s Chad Hickey
We’ve partnered with Givsly to promote their Season Without Swag program and had the opportunity to speak with Givsly CEO Chad Hickey about Season Without Swag’s origins and purpose.
Perspectives: Liz Josefsberg, Health, Wellness, and Weight Loss Expert
Join Katie and Health, Wellness and Weight Loss Expert, Liz Josefsberg, as they talk about her weight loss program Target 100, her incredible career journey, tips for a balanced diet, celebrity weight loss and how to be the healthiest version of yourself.
10 Tips To Help You Write a Great Business Plan
Studies show that entrepreneurs who take the time to write a business plan are 2.5 times more likely to follow through and get their business off the ground. Here are 10 tips to help you write a great business plan.
How COVID-19 is Complicating Healthcare Marketing
Healthcare companies, in particular, have confronted many COVID-related challenges in recent months, including reduced marketing budgets as revenue wanes.
Can A Sound Make You Fall in Love with a Machine?
Sound is crucial to evoking emotion. Studies suggest that certain sounds collaborate with our other senses to inspire strong feelings like passion and even love, creating multisensory experiences that resonate with us long after they’re over.
As Screen Fatigue Bites, How Can Brands Walk the Analog/Digital Tightrope?
As consumers face extreme digital marketing overload and start tuning out, it’s time to take inspiration from the likes of Burger King CMO, Fernando Machado – and think idea and experience first, media second.
Uncommon Thinking: Season Without Swag
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
The Marketing Norms We Took for Granted Are Crumbling. Embrace It.
Marketers, tasked as brand stewards through this crisis, are as disrupted as everyone else—but this isn’t necessarily a new feeling. Let’s look at the shattered norms that require our attention as we all struggle the right the ship.
Breaking Down the Risk of News
Breaking news affects our daily choices, while the deeply reported investigative work brings insight to our moment, and how we got here. No wonder levels of trust, engagement and dwell time are higher in news than other verticals.