Image – Page 58 – Advertising Week 360 • AW360

Masters of Creativity, Featuring Thabang Skwambane

Tosin Lanipekun speaks to Thabang Skwambane, Managing Director FCB Joburg about his background in finance and his initial foray into entrepreneurship.

Creativity, Advertising and Effectiveness in 2020

The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.

Quality or Quantity? How Much B2B Content Is Needed?

Experienced content marketers have been debating this question for years: How much B2B content should I create for my content marketing strategy?

ReelzChannel Sues Facebook Over Instagram Reels Trademark Infringement

This week in social media news: TikTok rival Likee garners 150 million MAUs in Q2, LinkedIn adds new features to its Sales Navigator platform, Snapchat partners with TikTok creators to launch body movement-tracking lenses.

Speculative Fiction: Origami Inspired Microbots Change Shape Under Heat

Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set at some point in the future.

Social Media, B2B and The Best Platforms with the Highest Impact to Connect & Convert

Effective use of social media is a crucial component of any successful B2B content marketing strategy. By utilizing the best social media platforms for B2B marketing, you can strengthen your message, broaden your reach, and put your brand, product, or service in front of the right corporate audience.

Five Ways to Reduce Confirmation Bias in Advertising

Confirmation bias has been widely observed (if not well understood) fact of human psychology for many years. These days we frequently hear about it in the context of polarized political opinion and people’s tendency to trust and believe only those facts and messages that align with their existing worldview.

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