When your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.
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Understanding Pandemic Consumer Behavior: Are You a Gung-Hoer or Play It Safer?
There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?
How Predictive Marketing Can Guide Brand Recovery in a Post-COVID World
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.
4 Tips For Choosing the Right Influencer in Latin America
According to a recent study by the Association of National Advertisers, 70% of advertisers use influencer marketing, and it’s not hard to see why.
Youth Sports Could Be The Vehicle For Brands To Support Underserved Communities
Major U.S. corporations are also now reckoning with their own performance on race, pledging to support underserved communities through both financial investment and improved anti-racist policies.
77 Percent of Executives Say Sustainability Increases Consumer Loyalty
New research shows adopting sustainability practices can boost a brand’s key metrics, as 77 percent of executives say sustainability initiatives have increased consumer loyalty.
Revenue and Loyalty Can Be Catapulted By Customer Communication Experiences
Over the years banks, retailers, and telecommunications have embraced new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to enhance their customer communication and, ultimately, customer experience.
What We’re Reading—Week Of July 20th
We’re searching for the most pressing marketing insights this week.
How to Market Effectively During Disruption: Spoiler – Context is Everything
With protest movements, a pandemic, and privacy regulations like CCPA kicking into effect – there’s never been a more urgent time to invest in (and defend) brand marketing.
Dynamic Creative Flexes Muscles As Marketers Begin Planning (again) for the 2021 Olympics
The Olympics remain a huge opportunity and attractive investment for advertisers, allowing them to reach a diverse, engaged, and massive global audience across the 16-day period.