Programmatic ad buying has become a critical part of the ad industry, accounting for more than $4 out of every $5 spent on digital display ads.
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Personalization Leads to Profit as Consumer Behavior Shifts
We’ve all read the reports on how COVID has changed purchasing behavior. Much has been impacted, everything from a greater focus on sustainable living to more shoppers purchasing groceries online, some for the first time, has shaped the way we now shop.
Leveraging AVOD to Meet Consumer Need for Authentic Content
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
Marketers: Here’s How To Be More Useful With Data
For years, everyone talked about big data, and the marketplace put many mechanisms in place to collect piles and piles of data to better push consumers through the sales funnel. Today, it’s no longer enough for marketers to use data to just sell.
H2 2020: Predictions on What’s to Come for the Advertising Industry
2020 seems like the year that everything has decided to go wrong in the world. But the good news is, we finally made it to the back half.
Diversification Is Key for Online Brands as Walmart Enters Ad Space
Brands face big challenges now — but also an opportunity to embrace multichannel online selling.
Perspectives: Jennifer Weiner, Best-Selling Author
Join Katie and New York Times best-selling author Jennifer Weiner as they discuss everything from her new book, “Big Summer” to family, writing, movies, the complexities of the world today and how to make a fabulous challah.
Let’s Help Our Talent Survive The Coronavirus Employment Crisis
We cannot let the effects of this pandemic reverse the gains that have been made or indeed knock us off course with our desire to urgently address the need to build a more diverse workforce.
Great Minds: Keith Reinhard on Bill Bernbach and creating Omnicom
Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him one of the top 100 influentials in advertising history.
Is your Marketing Pride or PRIDE™?
In the last decade alone, the mainstream has embraced the experiences of queer people. Niche vernacular has given new life to linguistics and can be heard everywhere from a coffee shop to a conference room as a common turn of phrase (yas, queen!).