As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).
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Content Marketing Is Not For Everyone
Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.
Great Brand Minds: Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
Why Email Became the Channel of Choice for Audience Engagement
Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.
Three Ways the World Could Be
Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.
Great Brand Minds: Jody Elphick, Head of Brand and Content, Callaly
After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?
To Fix Data Privacy Issues, the Digital Ad Industry Should Operate Like a Mall
If the ad industry wants to resolve its privacy and data-tracking issues, it should take a cue from retail.
Great Minds: Nick Brien, Agency Leader, AdTech Investor and Board Advisor
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.
How Brands Can Harness The Power Of Influence To Drive Sustainable Change
Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.
Self-Check Your Visual Choices To Make Sure You’re Not Overly Reliant On Gender Stereotypes
#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?