Kudos has announced a partnership with Impact Science, a Cactus Communications brand that offers solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach.
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5G Set to Take Video Streaming to the Next Level Says PubMatic’s VP of Video
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
How Junior and Mid-Level Talent Can Help Make Agencies More Welcoming to All
Where my friends, both white and Black, are having more difficulty, is in changing their companies. Especially those working for larger agencies, where it seems like all of the power is in the hands of the few — wonder how those at the bottom might have influence at the top beyond calling out these brands’ responses.
8 Alternative Options For Small Businesses Not Eligible for PPP or EIDL Funding
Businesses, across nearly every industry, are facing challenging times. And while there has been a lot of attention and noise around government funding assistance, not every entrepreneur finds themselves in a position to take advantage of such resources.
South China Morning Post’s VP of Digital on How Covid-19 Has Impacted Ad Buys
Talking at Advertising Week JAPAC, Ian Hocking, VP, Digital at The South China Morning post explained how the newspaper decided to start looking into reader sentiment about the avalanche of content written by the publication on the issue.
‘Roadies to Their Rockstars’: How Movember is Using TikTok
Speaking during TikTok Australia’s Competitive Positivity session at Advertising Week JAPAC, Rachel Carr, Movember’s Country Director, ANZ, said their fun competitive origins gave them many synergies with the TikTok platform.
The 7 Deadly Sins of COVID-19 Marketing
Marketers are no saints when it comes to the seven deadly sins. Seriously. Now that we’ve gotten your attention with some delightfully controversial chat, let’s talk about the pandemic, which some might say is their chosen deity’s way of taking us all down a rung or two.
Tik Tok, Tik Tok: Time for Charities to Try the Fastest Growing Social Network
For too long charities have viewed Tik Tok as either a passing fad; only being for kids or only big in China.
A COVID-19 Strategy Manual For Negotiating Upfronts in 2020
Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
Declaring War On ‘Brand Safety’ Misinformation
We need to declare war on misinformation. And I’m not talking about bogus Covid-19 cures. I’m talking about “Brand Safety” – and what seems to be an insidious, concerted effort among vendors to pull the wool over CMOs eyes.