Brands are finding incredibly creative ways of producing work during less than ideal circumstances. We (virtually) sat down with Huge Group Creative Director Meg Douglass, the brains behind Canidae’s latest spot.
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Time to Embrace Nature During COVID-19
Despite all the hardship it brings, the COVID-19 pandemic and associated lockdown are also giving some of us luckier ones the opportunity to step back, reflect upon, and reprioritize what really matters.
Successful Retail Experiences Get the Job Done For Their Customers
The convenience of online shopping and drastic shifts in the way we discover products have long threatened the existing retail model, and it feels almost trite to say that retailers now recognize the need to seriously update the blueprint.
How to Win An Argument With a Strategist
Whether you have the word ‘creative’ in your title or not, it seems accepted in most good agencies that, as creative humans, we will all have a natural reaction to the work, that we should voice.
In a Crisis, Successful Brand Response Requires an Infrastructure Based on Authenticity
Marketers and marketing pundits pontificate endlessly on the importance of brand authenticity, but the ongoing COVID-19 pandemic is laying bare precisely which brands have taken that message to heart—and which ones have just been paying it lip service.
Brands: Keep Calm and Carry On Advertising
As we kicked off 2020, the advertising industry was in great shape. A new decade brought exciting new opportunities and campaigns to launch, with high hopes from those that worked within it. Fast forward to today and the outlook for the rest of the year is very different.
The Unique Challenges of Marketing to Moms Amid Covid-19
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.
Inc & Co Group Acquires Innovation Agency Skylab
Manchester-based Inc & Co Group has acquired digital innovation agency Skylab whose clients include some of the biggest names in the sport.
Combatting Content Marketing’s Conundrum
Content marketing is having a moment. Providing personalized, relevant content to customers across the globe has proven essential.
2020: The Year Digital Media Companies Are Forced to Innovate Faster Than Ever
Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.