As businesses globally grapple with remote working, Facebook and TRIBE are video conferencing into the homes of some of the world’s top marketers to find out how they are dealing with the evolving situation and get a glimpse of Keith Weed’s majestic back garden.
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Now, More Than Ever, is the Time to Connect
Take this time to build your network, establish those connections and create meaningful relationships that will see you through the good and bad times.
Three Guiding Principles To Dictate Your Covid-19 Comms
Public relations and communications professionals are all seeking to provide the best counsel and the most effective messaging and contingency plans in a situation that truly has no playbook. But it is imperative that we do not allow that uncertainty to become paralysis.
Digital Advertising In The Age Of Coronavirus
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
Rubicon Project and Telaria Complete Merger Following Stockholder Approvals
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Why Brands Are Using Cultural Partnerships to Go Direct-to-Consumers
Whether it be a short-term pop-up, an amazing activation or indeed a spot in TV’s most glamourous night of the year, what will make the best brand experiences stand out is the feeling of relevance and authenticity.
How The Web Reacted To Coronavirus Coverage
Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”
Media Response in a Pandemic
In this time of uncertainty, a strong media response is paramount to ensure your brand is not harmed. After the initial shock of a new reality settles, here are some important considerations to make while making and adjusting current and future plans.
Great Minds: Ken Auletta
Ken Auletta began contributing to The New Yorker in 1977 and has written the Annals of Communications since 1993.
As YouTube Decides to Monetize COVID-19 Content, What Are the Options to Avoid Unsafe Brand Exposure?
As brands and platforms rapidly add terms associated with the disease to their keyword block, Coronavirus has become one of the most blocked keywords.