In a panel by Advertising Week, presented by Magnite, we get an inside look into the billion-dollar growth of the company Pluto, which was recently acquired by ViacomCBS, how Roku navigates viewer and brand relationships, and how CTV opens a world of opportunities for live sports advertising.
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For Live Events Marketers, Now is the Time to Position for Pent-Up Demand
Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet.
Meaner and Nicer: Reflecting on 20 Years in Communications
The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades.
How German Publishers are Taking Matters Into Their Own Hands
The German market has a reputation for being a little slower to develop than other parts of the world, with a longer adoption cycle for new products/features, hesitancy to work with international players not based in Germany, and sensitivity around data privacy.
Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit.
Shopping For Semantics: Unlocking Untapped Inventory In A Cookie-Less World
Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting.
Great Brand Minds: Zoe Harris, CMO, On the Beach
Recorded for Advertising Week Europe 2021, On the Beach CMO Zoe Harris speaks about the power of medium, and weathering the pandemic storm as a travel retail site.
Why Advertisers Should Get Excited About Digital Advertising’s Contextual Future
By now, most of us have begun reckoning with the coming reality. Cookies are indeed going away, identifying customers is undoubtedly getting harder, and companies like Google and Apple are not coming to save us.
Why It’s Important to Resist ‘Shiny Object Syndrome’ in TV Advertising
The TV landscape is in a state of transformation, as is the advertising that powers it. Applying our industry’s standard “shiny new object” lens to what’s happening in TV right now does the reality of the opportunity a disservice. Here’s why.
Tourism Ads Coming Back
Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.