The atmosphere at Advertising Week LATAM 2020 was electric. Industry leaders from all over the world flocked to Mexico City to share best practices, technology predictions and offer solutions to challenges within the advertising sector.
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Rediscovering The Dying Art of Client Service
Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.
Get Angry, Be Unreasonable
As George Bernard Shaw once said, “All progress depends on the unreasonable man”.
AWMoms: Janet Balis
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
Global Soft Power Index: Looking at the Stars
Nowadays, we Brits humbly offer our opinions and advice, we try not to impose them as we did in the past. That is what we at Brand Finance intend to do with our Global Soft Power initiative because we want to share our knowledge in this area with all nations around the world.
Candidate Noodle Soup: What the 2020 Election Can Tell Us About Advertising Your Brand
Whether you’re a soup or a presidential nominee, the same principles of branding apply. It doesn’t matter if you have tender juicy beef chunks or concrete plans to eliminate the wage gap, your audience will only choose you if they KNOW you.
Design is Rotting Inside. We’re Part of the Problem.
What kind of future would we rather design? A world drowning in stuff, or systems that make a difference?
Great Minds: Ndaba Mandela
Ndaba Mandela is Nelson Mandela’s Grandson. He is passionate about the Mandela legacy and motivating young people to get involved in community development.
AWMoms: Carolyn Montrose
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
Walking the Walk: Inclusive Design, B Corporations And Data Intelligence
It’s not enough to create a sustainable business or product if brands don’t create a meaningful, measurable impact. Consumers who care about brand conscience aren’t looking to make one-time purchases.