Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities, and social media. Here we’re covering the survey’s most important findings.
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Four Things to Consider With Native in 2020
Leading industry practitioners came together for a series of insightful events on native advertising across Australia and New Zealand. Here we summarise the top take outs to help you get ahead in native advertising in 2020.
AWMoms: Soyoung Kang
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
Can a Young, Outspoken, Tattooed Female Really Be a Leader?
I’m here to share my story to help you thrive off those undercutting moments — opening up about what it means to be a young, unconventional female leader in an ever-changing industry.
The Very Public Nature of PII Data
With the exception of a few bad actors — here’ looking at you, Cambridge Analytica — the digital ad tech industry plays by the rules that govern the protection of PII data.
Six Leadership Lessons From Senior Women For International Women’s Day
It’s long overdue, however, the view from the top is becoming more female. In the UK the proportion of women on boards rose to 30.3% last year from 26.9% the previous year, while in the US it the figure climbed to 24.1% from 22%.
Tech Tried but Did Not Break Me
This International Women’s Day, it’s important that we discuss the importance of being a woman in the tech industry, and what companies should be doing to further the equality agenda.
AWMoms: Jillian Goger
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
Creative Director or, Better Yet, Value Creator?
The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face.
AWMoms Q&A with Carly Hertica
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Carly Hertica. Carly has worked in development and fundraising for non-profits since graduating from Manhattan College in 2012.