The challenge we have as marketers is to ensure that we are present and relevant at that 60 percent stage (or more) of the customer’s decision journey.
AI is Giving Us Back What We Value Most – Time
The enterprises of today need to seriously consider AI, to save customers, money and most importantly, time.
The Importance of Analytical Marketing Strategies
More customer experience could be leveraging data to improve performance by, increasing personalization or improving cross-sell.
Branding Bud – Episode 03
PRØHBTD Media and Advertising Week present Branding Bud, a new documentary series on the marketing of cannabis in the United States.
Video is Now the Biggest Ad Format: Are Millennials Shifting Trends Again?
With mobile and social continuing to influence and shape consumer behaviour across the generations, expectations of seamless digital experiences will also continue to increase.
The Rise of Native Programmatic Advertising
What makes native programmatic advertising such a win for advertisers is that it connects to the consumer in an innovative way and also allows for marketers and advertisers to place advertisements that seem intuitive to consumers.
Open Kitchen Retailers and Telling the Makers Story
Makers, small batch manufacturing, and slow fashion are stronger and more popular than ever, but there are still major blows inflicted from the fast fashion machine.
Branding Bud – Episode 02
PRØHBTD Media and Advertising Week present Branding Bud, a new documentary series on the marketing of cannabis in the United States.
It’s Been Said Storytelling is Dead, But is it Really?
Is storytelling really dead? Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, seems to think so.
Pay-to-Play Gets Redesigned in Fashion
While still Pay-to-Play in the sense that the designer must be ready to invest in themselves, there’s an entire ecosystem built in the program to help support the designers.