Using AI or other technologies to gather content and present it in more relevant ways, ways that connect with customers, remains the paramount challenge.
Branding Bud – Episode 01
PRØHBTD Media and Advertising Week present Branding Bud, a new documentary series on the marketing of cannabis in the United States.
CA at Advertising Week NYC 2017
Alongside Facebook, Google, and Unilever, among many others, Cambridge Analytica was invited to share our insights on how data is transforming the advertising world today.
Top 5 Data Takeaways at Advertising Week 2017
Here are my top takeaways from the most interesting themes that came up during the week.
Advertising Week: A VR Perspective
While the market for VR is being explored and a truly mainstream audience grows, 360º video can provide a solution.
Wish You Were Here: The Power of Shareable Brand Experiences
At their best, experiences designed and built to inspire participation and social sharing can be invaluable platforms for deep consumer engagement with brands.
Retailers: Don’t Worry, Be Omnichannel Happy
A successful retail strategist should be utilising every channel available to them, which means using physical and digital platforms collaboratively in their hunt to get shoppers over the line.
The Secret to Building Brand Love Among Parents?
Parents, and new parents especially, are quick to sniff out disingenuous crap, and presenting a reality far from the truth is dangerous.
Jason Fairchild – from the LinkedIn Trust Series at #AWNewYork 2017
A 1 on 1 interview with Jason Fairchild, CRO, Open X – from the LinkedIn Trust Series at #AWNewYork 2017
Dawn Winchester – from the LinkedIn Trust Series at #AWNewYork 2017
A 1 on 1 interview with Dawn Winchester, Chief Digital Officer for Publicis North America – from the LinkedIn Trust Series at #AWNewYork 2017