Historically focused on content creation, a portion of the industry doesn’t have a full comfort level yet with their analytics, or an understanding of how much data can do for them.
A Balanced Meal
In the age of Big Data, advertisers are hyper-focused on quantitative benchmarks and measures, which occasionally causes us to overlook qualitative data that is necessary in understanding the complete scope of what we aim to accomplish.
Reimagining “Multicultural” with UWG CEO Monique Nelson
Effective marketing communication today must be culturally authentic, and cultural market segmentation can no longer be just about race.
7 YouTube Ads We Definitely Wouldn’t Skip
Here are 7 ads that we feel Pass the Skip Test – spots so good they’re probably more entertaining than the funny cat video you clicked from social media, and they’re definitely worth a watch.
The Fate of Facebook Micro-Influencers
Facebook’s new features are validation that influencer marketing works, that Facebook and other social platforms see the value and want to capture a share of it.
Snapchat vs. Instagram for Brands
Which is the better platform for your business? The answer isn’t as simple as you might think.
Here’s What You Need to Know About Facebook’s New Advertising Features
Facebook’s advertising presence has been a moving target lately. The social media giant announced several new updates to its advertising offerings last month, including features like household targeting, Messenger app ads and Marketplace ads.
7 Brands with the Most Hilarious Tweets
When it comes to social media marketing, the best way to be successful is often through humor. These eight companies nail it, whether it be by sending snarky replies or using what’s happening in the world around us as a way to promote themselves.
How Winning Brands Demonstrate Social Purpose
The concept of CSR is something that has been around for many years, but where it’s been seen as simply green-washing its impact has been limited. Social purpose needs to be clearly aligned to the businesses core values and functions to be truly successful.
Why Indie Agencies are Vital in Keeping Artistic Experimentation Alive
Let’s face it, true independent thinking is dwindling. Independent thought, leadership, and companies are all but buried in today’s navel-gazing adland; blinded by industry clickbait headlines and marketing trends. We have become an industry glued to social feeds full of frivolities that we perpetuate.