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7 Things Non-Media Brands Can Learn from Entertainment Marketing

Last month I joined over 3,000 delegates at the PromaxBDA event in Los Angeles. We were there to learn from the finest talent from Hollywood, Burbank and beyond, and there was much to inspire marketers who wouldn’t define their brands, first and foremost, with the word “entertainment”.

The Connected Car Crisis

You might not know this, but connected cars actually date back to 1930. The first connected device was labeled the 5T71, which would later be branded “Motorola AM Radio.”  22 years later, FM would start to compete as an elite technology.

What It Really Means To Think Global

We’ve all heard the “think global, act local” business principle, but if only it was that simple. Cultivating a global business is no mean feat. In fact, it’s a minefield of complex cultural challenges to navigate and overcome.

Snapchat’s Paperclip: A Gift to Social Good

No one panic, but you can add links to Snapchat. YOU CAN ADD LINKS TO SNAPCHAT. While this news is undoubtedly exciting for brands, media companies, bloggers and others who have content to be consumed, it’s even more exciting for nonprofits and social do-gooders.

Young Creatives are Rewriting the Rulebook

The media world is changing rapidly, driven by consumer demand and adoption of new platforms like Snapchat and Instagram. The millennial generation fuelled the digital revolution, flocking to Facebook and YouTube, but millennials are now fully fledged members of the global workforce.

Deep Cuts: What’s Up with Edibles?

One thing I can say is that there are a lot of similarities in the cannabis and culinary spaces when it comes to the people and the cultures. Food brings people together, as does cannabis, and good chefs are naturally drawn to great farmers so it should be a huge win for all.