An image is worth a thousand words, so the saying goes. But with the meteoric rise of image-first social giant Snapchat, ‘350m snaps shared daily are worth $22.2bn’ is arguably the modern replacement of this classic English idiom.
Why Programmatic is Making the Global Media Agency Redundant
I hate to be the one to spoil the party – we all love a bit of jet-setting glamour – but times are changing and the truth is, the days of the global media agency are probably numbered.
Who Owns the Night?
Jack-In-The-Box may have the best late night ads, but where are Wazers actually going to beat hunger? The answer? It depends. Read on to learn who owns the night across the country.
The Collaborative Economy: Why a Multi-Brand Approach Will Win in Today’s Ad Landscape
Recently, clients have been coming to us to help carve out a new space for their brand in a fragmented marketplace. And they want to do that without losing equity with their current consumer.
The 59th Annual Grammy Awards: Brand Collaboration Playbook
As the poet William Plomer once said, “Creativity is the ability to connect the seemingly unconnected.”
This Week’s Perspective: Farrah Storr
There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.
The Moral of the (Brand) Story
Amidst the travel chaos and ensuing protests that erupted a few days ago, we released our latest work for UNICEF, ‘The Shared Story of Harry and Ahmed’ – the story of two child refugees 80 years apart.
Four Ways Brands Should Approach Snapchat Spectacles
To promote its show Wrench Against the Machine, Esquire Network released a 90-second video of one of the show’s stars riding his motorcycle around town–recorded with Snapchat Spectacles.
Shopper Insights: Valentine’s Day on Waze
Love may be a mystery, but Valentine’s Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
This Week’s Perspective: Marisa Thalberg
There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.