Over the last month, part of my daily routine has been visiting RealClearPolitics to get an unbiased prediction of who was going to be the next Commander-In-Chief of The United States.
Holiday Insights Series: Does Your City Like to Eat In or Go Out?
It’s no surprise that in the days leading up to Thanksgiving, we see a huge spike in visits to grocery stores and a significant decrease in navigations to restaurants as people prepare for the big feast.
Millennials, Media and Digital Consumption Today – A Test Study on The Streets of London
If you’ve been paying attention to media consumption habits over the last few years, you would have noticed the obvious trend – young people are moving away from linear TV.
You’re Not That Special: Why Demographics Don’t Matter
Ending our reliance on demographics will not only make us more effective marketers, but will also help eliminate damaging stereotypes that crop up so often in marketing campaigns.
Chinese E-Commerce Watch – Branding Opportunities on Baidu
The massive ecommerce activity on Singles’ Day is not limited to Tmall alone as the online shopping heat expands across the entire Chinese ecommerce space. This presents a massive opportunity for ecommerce advertisers considering expansion into China.
Why Brands Need to Get in the Right Shopper Mindset
Against a backdrop of global political and economic turmoil, 2016 has been a transformative year for retail.
Measuring Emotion in a Volatile Election
The 2016 US presidential election has played out on social media like none before.
Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
This year, we decided to dig deeper into trends around store visits, with the hope of helping customers avoid stressful shopping experiences and offering brands insights to help them better connect with consumers during this critical season.
AW360Live: Millennials, the Working World, and Parenthood
Roughly 64 million millennials are expected to become parents in the next decade. Consider then that industries like advertising and marketing skew very young in terms of talent pools, what does that mean for these young workers and their careers?
AW360Live: The New World of Marketing Pharmaceuticals in America
Marketers today have more data about how to reach consumers than ever before, so how does the pharmaceutical industry guarantee that word of the product they’re providing reaches the eyes and ears of those who need it?