Gaining brand loyalty among consumers has always been a clear goal for marketers.
The End of the Sideline: How VR is Taking Us Ever Closer to the Game
We as consumers have developed a seemingly insatiable demand to get closer to what interests us, with the buzzwords ‘connectivity’ and ‘authenticity’ everywhere in content and brands.
AW360Live: Why is Gender Equality Still a Debate?
A panel of industry insiders take a deep dive into how wrestling with gender equality remains a real issue, and one that not only stunts career progression, but impacts the lives of both men and women overall.
From Brand to Buy: Build Everything Around the Customer’s Experience
As far back as I can recall, we, as marketers, have been searching for the right model to illustrate how consumers go through the process of making a purchase decision.
The Livestreaming Arms Race
Live video is making the world more interconnected than ever before.
AW360Live: Virtual Reality is Here, Now What?
VR gear is finally in the hands of consumers. Headsets from Oculus, HTC, and Samsung are widely available on store shelves, with more on the way. So what happens now?
Rio 2016 and the Future of Broadcast Sports Marketing
Millions of consumers viewed the Rio Olympics on a device other than their television set, as NBC streamed 4,500 total hours of live competition during the Rio Olympics.
Is Your Brand Ready for The Voice Web? Get to Know Alexa
What if your brand had no internet presence? No website. No apps.
Celebrity + Brand, Beyond the Creative Director
When I first heard the phrase “Celebrity Creative Director” my mind immediately thought of Bill Bernbach and David Ogilvy –the Creative Directors I studied in the classrooms at School of Visual Arts.
Up Close and Personal: How the Science of Marketing and Art of Advertising Come Together
According to Google 66% of smartphone users turn to their phones to look something up in a TV commercial.