Political ad spending on out of home media is increasing, according to Kantar tracking. Lamar Advertising CEO Sean Riley predicts a bump from the political category in 2020.
Folloze Included as a Growth Stage Vendor in New Account Based Marketing Report
At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.
Regan Digital Studio Provides New Suite of Cutting-Edge Marketing Services
Regan Communications Group, the largest privately-held public relations firm in New England, announces today the launch of Regan Digital Studio, a new division of the Boston-based public relations, marketing & advertising firm which is already up and running.
Provide Content Solutions That Meet Your Customers At Each Stage Of Their Journey
From fueling discoverability to boosting your output volume for newsletters, licensed content can help you generate engagement while creating genuine, emotional connections between you and your audience.
Uncommon Thinking: The Great Hack, Cast and Directors
If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.
The Sonic Truth: Stitcher’s Erik Diehn On Distribution and Discoverability
Stitcher’s CEO discusses the company’s place in the consumer listening journey, the current state of the podcasting industry and how its advertising arm, Midroll, is helping brands reach consumers in unique and effective ways.
Don’t Throw the Boomers out with the Bathwater: Why Ageism is the Enemy of Creativity.
Creative director John Messum, 55, and art director Rachel Kennedy, 31, are calling time on ageism in advertising. With twenty years between them, the pair explain why their collaboration works and how the future of advertising needs to be built together, across generations.
Context Matters: Amplifying Your Brand Message
Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?
How to Take a Culture-First Approach for Successful Digital Brand Advertising
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.
Parents Who Lead: Embrace the Four-Way View for a Richer Life
Most of us, whether we realize it or not, tend to adopt a trade-off mindset in thinking about the different facets of our lives.