On Monday, 15 May, Yoshihiko Kasamatsu moderated a monumental discussion between Toshihiro Yamamoto of Dentsu and Masayuki Mizushima of Hakuhodo. This was the first time these companies have spoken together in a public setting.
Building Brands In A Connected World
At the heart of Unilever’s Marketing strategy, there are 3 pillars to crafting brands for life according to Luis Di Como, EVP of Global Media at Unilever.
The Trust Barometer
2018 will be known as the year for the battle of truth.
Conversations in Creative Tech: What I Learned From Journalism
Creative technology and the way we use it has evolved. In fact, messaging tech has been shifting and shaping the world of brand experience at a rate that can seem dizzying to keep up with.
Meet the Momillennials
There is no one mom. Those were the words that Dick van Motman, Gobal President of Dentsu Brand Agencies used in his introduction of Advertising Week speaker, Merlee Jayme.
Marketing to Unlock Rising Expectations
Our needs as consumers have not changed but our expectations for the brands that serve us have changed dramatically.
Moving From Globalisation to Globality
Is being a global brand in today’s world a blessing or a curse? This was a very compelling question that was asked within the presentation Jessica Davey, Chief Marketing Officer, McCann Worldgroup Asia Pacific, gave to the audience at AWAsia2018.
Why Billboards and Out-of-Home Advertising Are Having a Moment
Brands need to find new alternatives to getting in front of the consumer and they’re turning to traditional old-school vehicles with a future twist.
How Brands Are Incorporating Purpose (And It Has Nothing To Do With Mother’s Day Tweets)
On the heels of Mother’s Day, how many companies will we see this week post campaigns about their commitment to working mothers and advancing women at work? A lot, I’m sure.
AI – Hype or Hope?
There’s a lot of buzz around AI; seemingly out of nowhere, every software platform and tech company has its own AI capabilities.