It’s time for strip club and massage parlor ads to come down.
The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021.
As major marketers grapple with the effects of fraud and high ad-tech costs on their media budgets, their trust in traditional media agencies is on a sharp decline.
We don’t live in a “digital economy” as coined by executive and author Don Tapscott, we live in an immediacy economy, powered by digital. Digital is merely the tool which fuels instant gratification, on-demand consumption and personalization.