For each of the last four years, brands have increased their spending in digital by double-digit percentages, while their overall marketing budgets have stayed roughly the same. As a result, you might think we’re seeing a gradual, happy transition from old-school advertising to the new kid on the block.
Strategic Focus: 5 Steps to Avoid Busywork
If you look at any bad boss in a movie or—from Bill Lumbergh to Michael Scott—you’ll find they almost all have one thing in common: they’re masters of the useless project.
Data and The Donald
A few weeks ago, the New York Times carried an article that should be of deep interest to brands.