Future-proofing is to create a foundation and strategy for your brand and company that is so well-developed that it is defended against various challenges that could threaten its reputation, market share, and more.
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
With events taking center stage such as VivaTech and so much more in terms of culture, brands and business, you will probably find yourself in Paris, France sooner than later.
Here’s my picks for what’s new and what’s hot to ensure your next stay is a productive as it is enjoyable.
In preparation for the massive Cannes Lions Festival, we’ve got you covered.
As summer nears all thoughts will be on a well-deserved vacation for the non-stop pace of those working in the advertising industry.
With a city that now boasts the largest airport in the world, there is no doubt that your travels will either take to directly to or through this city.
Perhaps the biggest buzz of the Cannes Lions Festival has been the anticipated power and impact of blockchain on the advertising industry.