Madeline Collins

Writer at Advertising Week
Madeline is a senior at the University of Wisconsin-Madison in the School of Journalism & Mass Communication, pursuing a duel degree in communication arts and journalism with a focus on strategic communication. She is also earning her Certificate in Business. After college, Madeline hopes to take on a media role in the advertising and marketing industry. She is extremely excited to be working in NYC for Advertising Week and to gain valuable experience from experts in the advertising field.
Madeline Collins

Disney + Pinterest: Bringing the Magic Back to Commerce

Embracing their commonality in brand mission — one of instilling inspiration and providing a magical experience for their consumers — Pinterest and Disney are joining forces to create a fairytale partnership. 

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The Future of TV is Now: The Transformation of TV Measurement

It’s no secret that there has been an explosion of delivery into the OTT (“over-the-top”) space in the last year, but how do we truly measure its impact? How do we get brands to feel comfortable with restructuring their budgets to allow for more OTT spend?

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