Creative technology and the way we use it has evolved. In fact, messaging tech has been shifting and shaping the world of brand experience at a rate that can seem dizzying to keep up with.
Brand Stars
Goooaaalll with 2018 FIFA World Cup Sponsorships
As the World Cup arrives this June, global brands will continue to see a return on investment with their commitment to soccer.
Discovering the Creative Value of A Fresh Perspective
It’s easy to fall into patterns that stimey creativity and deeper thought, especially since the level of digital engagement we now experience is fundamentally changing the way our brains work.
On Branded Content – In Conversation with Ernie Schenck
“The era of one-way dialogue is over,” says branded content consultant, creative director, and author Ernie Schenck. “Looking at the screen has evolved. There are so many options.”
Messi and Neymar Jr. Join Forces to Combat Childhood Hunger
Lionel Messi and Neymar da Silva Santos Jr. join Mastercard’s slate of iconic sports ambassadors as part of a partnership to launch the Start Something Priceless campaign in Latin America and the Caribbean.
Alive at Work: Giving Employees Freedom Within the Frame
A recent Deloitte study shows that over 87 percent of America’s workforce is not able…
Baby Boomers Have Taken to Freelancing — and They’re Beating Millennial’s at Their Own Game
With the invention of the “gig job” — temporary, ad hoc work found online — the American workplace is shifting drastically.
We Are All Equal – From #AWEurope
Women have certainly come a long way in this past century, but as Waters and her co-panelists pointed out, there is still so much work to be done.
Are We All Equal?
Well… 100 years on from women first getting the vote in the UK, we have made pitiful progress.
From Branding to Bonding: Becoming a Platform Business
To be successful, branding is now more of an asset – a bond created between customer and product, driving the product innovation pipeline, and with the power to make or break a company’s future.