Tuesday 6th February marks some 100 years since some British women were guaranteed the right to vote.
Brand Stars
How Should We Prepare Students For the Future of Advertising?
It’s perhaps not too much of a stretch to say that the Ad industry is in crisis. Not perhaps in a financial sense.
Confessions Of An Advertising Student: I Want To Be A Mother And Senior Creative
I want to be a mum. I’m not sure whether that will come as a surprise to anyone reading this. If it shocks you, I’m sorry.
How Connected TV Advertising Will Forever Change Super Bowl Ads of the Future
The Super Bowl is bigger than football. It causes non-fans to get swept up in the party surrounding it and the big-budget, celebrity-studded spectacle we’ve all come to expect from its advertisements.
The Ever-Changing Role of a Creative Director
It’s no secret that you must bend a few rules and adapt to new climates if you want to stay ahead of the game.
Is the Super Bowl at a Tipping Point? Not for the Reasons You May Think…
Ah… Super Bowl! Take a deep breath… draw it in… you can smell the sweat, nachos and beer. Open your ears and all you hear is the continuous murmuring and chat about “the ads” and whom did it best.
Why the Grumpy Cat Copyright Case Should Give Businesses ‘Paws’ for Thought
When Grumpy Cat, the American cat internet celebrity famed for her permanently glum facial expression, entered the public consciousness back in 2012, she quickly became more than just a typical meme, becoming the face of countless products ranging from pillows and mugs to clothing and bags.
As Brexit Looms the Outlook Remains Uncertain For UK Advertisers
From King’s Cross, London, in a conference hall beneath the offices of The Guardian earlier this week, the best and the brightest in the industry took to the stage at the Advertising Association’s LEAD 2018 conference.
Self-Reflection on the Agency Exodus
When top talent walks out the agency door, it stings. We say it’s the client’s fault. We blame the internet. We say it’s a Millennial thing or a Mom thing or a Big City thing. But the one thing we don’t say is that it’s our thing.
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.