Brand Stars

Something is happening all around me that makes me feel hopeful and excited to get up in the morning: it’s a growing movement of empathy.

As young women working in an industry that is still overshadowed by a staggering lack of equality, it is not often we have the opportunity to work on a project directed, produced, animated and edited by a team of (predominantly) women.

It’s transform or die in today’s fast-paced industry, one that’s continually changing and evolving at the hands of innovative technologies and ideologies that shape and mold consumer behaviors.

Creating culture, like personal character, is an essential factor for businesses and brands today.

Marketers can no longer rely on that perfect campaign to land a new consumer. Before they even enter the discussion and meet their prospect, their business solution is already sitting out there – naked and subject to scrutiny.

At MEC – as with many creative businesses – our culture is of the utmost importance. As a result, about three years ago, we launched our Thrive manifesto, with the motto ‘Don’t just live, thrive’.

There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.

Anyone who has experienced a level of sustainable success within an advertising agency has more than likely identified one simple, humbling truth: In an agency, everyone is as smart as you are.

It seems as if having a progressive dream about the future has lost its popularity in recent years.