As the year comes to an end, retailers will take a look back and reflect on wins, losses, and surprises.
By the Numbers
What it Takes to Impact a Heritage Brand. Hint: It’s No Easy Feat
The AW360 team sat down with Jack Bedwani, CEO and Global Business Director of the projects, to dig into what it takes to help a heritage brand redefine themselves and break out from 21st-century noise.
Gaming Events are a Proving Ground for Future Consumers
In one fell swoop, the role of gaming in society has evolved from a niche bedroom pastime to a multibillion dollar industry.
Why an Inflection Point May Be What you Need to Make Your Brand Better
Q&A with Amanda Munilla, Managing Director, Wolff Olins San Francisco
4 Ways to Build a Successful Paid Social Strategy
Even though social media has now been around for more than a decade, many brands are still wrestling with how to use it effectively.
The Voice Gap
According to figures by PwC, an incredible 72% of consumers use digital assistants including Amazon…
How Publishers and Platforms Need to Work Together In 2019
Platforms need to shift gears and focus on how to surface premium content, in a way that is more beneficial to publishers.
Why Photographs are Worth a Thousand Words, with Henry Phillips
AW360 sat down with Henry Phillips, Deputy Photography Editor at Gear Patrol, to discuss the finer points of Product Journalism.
What Martech Decision Makers Should Focus in 2019
To cut through the noise and make better marketing investments, decision makers need to ask themselves these five questions.
7 Common Marketing Mistakes to Avoid
Here are seven common marketing mistakes to avoid so your audience and your brand is best served.