There is much to be said about today’s advertising landscape vs. the past.
By the Numbers
Expert Insight into Latin America’s Online Retail
Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed.
How Can Persuasion Occur in a Distrustful World?
According to the most recent wave of the annual Edelman Trust Barometer, the U.S. is experiencing the worst ever collapse of trust in the survey’s history.
Why Advertisers are Still Blind to the Risks of Brand Safety
It is said that a week is a long time in politics, but sometimes just a few months can feel like a lifetime in marketing.
I’m Not Scared by Amazon, and You Shouldn’t be Either
If we take a step back and gain some perspective, we can see that Amazon is not going to cause an apocalypse in retail or in B2B distribution.
Small Business Customer Acquisition Takeaways from Super Bowl LII Commercials
Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No? Good—then this article is for you and the 29 million other small businesses currently operating in the US that didn’t get any airtime during the festivities.
What You Need to Know Today to Take Your Marketing Into the Future
Programmatic has come a long way since its beginnings in 2007. Now that we’re more than 10 years in, data-driven marketing is transforming the way advertisers sell and buy media today.
Marketers Must Hold Influencers Accountable
The buzzed-about recent report, “The Follower Factory,” has marketers scrambling to check if the “influencers” they are working with are ripping them off.
How Connected TV Advertising Will Forever Change Super Bowl Ads of the Future
The Super Bowl is bigger than football. It causes non-fans to get swept up in the party surrounding it and the big-budget, celebrity-studded spectacle we’ve all come to expect from its advertisements.
Is the Super Bowl at a Tipping Point? Not for the Reasons You May Think…
Ah… Super Bowl! Take a deep breath… draw it in… you can smell the sweat, nachos and beer. Open your ears and all you hear is the continuous murmuring and chat about “the ads” and whom did it best.