Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
By the Numbers
Twitch: The Unlikely But Important Amazon Business
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
8 Proven Strategies to Make Video Marketing Successful for Your Small Business
TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.
Amazon Has Its Digital Shopfront – So Why Are FMCG Brands Closed for Business?
FMCG brands had a tough time last year. Bottom lines continued to be chipped away by supermarket discount own-brands and rising household costs made the battle for basket space even more competitive.
What Are Tracking Pixels and Why Do You Need One for Your Marketing Event?
Every marketer knows that it’s not enough to just produce content or run an event.
Do OOH Ads Promote States That Have No Billboards?
States and tourist attractions use OOH to draw visitors. In the past, I’ve been asked, “have you seen OOH ads that promote states that with no billboards?”
Staying Relevant in an Endless Sea of Content
My eight-year-old son says he’s bored. As he sits there with his Bluetooth headphones, slumped on the couch staring at the iPad, I notice his “boredom” acts quite differently than you’d expect.
Super Bowl: Why $5 Million for 30 Seconds May No Longer Make Sense
In a world with an ever-growing number of touchpoints, does spending $5 million for 30 seconds still make sense?
Facebook’s Changes Can Be a Revenue Growth Opportunity, Not a Crisis
Following Facebook’s recent newsfeed changes, many publishers I’ve spoken with sounded panicked, assuming their reach will be greatly reduced.
How Supreme Fueled the ‘Hype’ Machine
Although most people know what Supreme is (that skateboarding brand with the red logo, yeah?), not many people understand who they are, their community, or what they stand for.