Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
By the Numbers
Should Your Customers Trust You With Their Data?
In the digital economy, customer experience is paramount. Data lets us deliver a personalized experience in real time.
What Retail Goliaths Can Learn From Challenger Davids
With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.
Making the Most of Your Influencer Marketing Strategy
The very young discipline of influencer marketing has instantly become a vital tool for many marketers looking to capitalize on current media consumption habits—as in, mobile and social.
10 Small Business Trends to Watch Out for in 2018
With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even possibly exceed, your expectations
Rethinking Monetization in The Ad Blocking Era
If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with digital advertising, but this notion is too simplistic.
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive say about you?
CES 2018: Five Steps for Retailers
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
Facebook’s Latest Changes Will Significantly Impact Small Publishers
Amid a barrage of criticism over its lacklustre approach to pulling the plug on ‘fake news’ articles displayed via its News Feed algorithm, Mark Zuckerberg has announced a major overhaul to what you can expect to see in the future.
Cindy Crawford Reunites with Pepsi in Super Bowl LII Teaser Spot
After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.