Some wrapper solutions are built on open source technology, while others are proprietary. Today, we are here to talk about Prebid, the leading open source solution that enables publishers to quickly implement header bidding.
By the Numbers
Live Content and the Future of Marketing
Since the first video ad ran over a baseball stadium in 1941, video has consistently proven to be a highly effective way of reaching these basic marketing goals.
As Attention Spans Get Shorter, Content Gets Even Shorter – What Would Ken Burns Do?
I recently reread Microsoft’s 2015 report that said a consumer’s attention span is now less than that of your average goldfish.
Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever
As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising.
The Influential Year Ahead
In November, Havas Group, along with several other parties, invested $10million in Octoly – an influencer marketing platform with more than one billion subscribers.
Search, Intent Data and Consumer Confidence in 2018
2018 will be the year expectation becomes reality. The world of marketing has been waiting for the ‘next step’ of many things this year – and in 2018, it is finally going to happen.
Billboards Are a Hot Property
The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie.
ABC1 No Longer Tells the Whole Story
Recently, IPA Touchpoint research revealed the extent of the media overload facing both viewers and advertisers alike; in the UK, the study found that nearly all adults consume two or more different types of media in the same half hour, whilst a quarter admitted to alternating between three.
Six Ways To Win At Influencer Marketing in 2018
As we approach the beginning of the year, every advertising and marketing decision-maker is looking into what’s next: What’s the newest, hottest tech or trend to jump on in 2018?
Bricks vs Clicks – Geometry Experiments at Christmas
Geometry Global UK decided to put the reality of shopping to the test this Christmas as the merits of online versus in-store were hotly debated.