Culture Crafters

Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.

Scary BINGO offers a window into the next year of marketing. It has all of the key elements: Something unpredictable. Something predictable. Engagement. Rewards. It’s a hybrid: physical and remote.

With the country still very much in the midst of the COVID-19 pandemic, communication between companies and customers has become more important than ever.

Account-Based Marketing (ABM) is the hottest marketing trend out there right now, and for good reason – ROI. 

Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.

#GivingTuesday is a global generosity movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

In March 2020, following a competitive RFP process involving several agencies, touch was appointed to deliver the live event in September, despite the emerging COVID-19 pandemic. 

Content consumption has forced content creators to adapt and take back the power using platforms and independence to their advantage.

Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.