As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers are turning their attention from short-term revenue challenges back to long-term questions of sustainability.
Culture Crafters
Protecting Vulnerable Customers in a Digital World
One of the great superpowers of humans is the ability to read other humans intuitively and effortlessly. It’s a skill we forget we have – even though we use it every time we interact with another human being.
On the Big Screen . . . Out of Home Ads Are Irresistible
The bond between movies and out of home media is deep and long. Filmmakers and other content creators are top buyers of out of home media: Amazon, HBO, Disney, Comcast, Warner Brothers Pictures, Universal Pictures, and Netflix.
The World’s Best Known Marketer, Seth Godin, Challenges Us
ALL STAR: SETH GODIN The world’s best known marketer, Seth Godin, challenges us on: • What…
How UK-Based Channel 4 News Continued to Broadcast During COVID-19
Martin Collett, Programme Director at Channel 4 News, and Jon Snow, Presenter at Channel 4 News, shared their journey to Zoom and how the platform enables them to deliver a professional newscast during this challenging time.
The World May Be Changing But Marketing Fundamentals Have Not
Right now, everyone is talking about the things that have changed as a result of coronavirus. Whilst, of course, this is something which must be reflected on, there are also an abundance of things which have remained the same, and maybe aren’t getting the attention they deserve.
Understanding Pandemic Consumer Behavior: Are You a Gung-Hoer or Play It Safer?
There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?
Youth Sports Could Be The Vehicle For Brands To Support Underserved Communities
Major U.S. corporations are also now reckoning with their own performance on race, pledging to support underserved communities through both financial investment and improved anti-racist policies.
What We’re Reading—Week Of July 20th
We’re searching for the most pressing marketing insights this week.
Dynamic Creative Flexes Muscles As Marketers Begin Planning (again) for the 2021 Olympics
The Olympics remain a huge opportunity and attractive investment for advertisers, allowing them to reach a diverse, engaged, and massive global audience across the 16-day period.