Storytellers

Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.

Picture this: A brand executive caught on video making harmful remarks targeted at a specific audience, tarnishing both their reputation and the brand.

There are numerous digital marketing strategies, but influencer marketing is the best way for B2C brands to break through the noise and reach new audiences.

In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots.

Technology and social media has both supplemented and replaced real human connections, resulting in a reported epidemic of social isolation.

Data-driven advertising will be a big theme at Advertising Week 2019, and nowhere is the data revolution more prevalent than in out-of-home (OOH) advertising.

In the immortal words of Don Draper: “Advertising is based on one thing: happiness.”