Even though social media has now been around for more than a decade, many brands are still wrestling with how to use it effectively.
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Why Non-Gaming Companies Should Reach Gaming Audiences
In 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry.
Pizza Hut and RYOT Studio Launch “Hometown Heroes”
We are introducing “Hometown Heroes,” a special two-part video series on Yahoo Sports, the ultimate mobile fan experience, starring Tyler Lockett and Alvin Kamara.
The Sonic Truth Podcast: Live from Advertising Week New York
With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with…
For Travel Brands, It’s What You Know and Who You Know
Next to retail, it could be argued that travel is the hottest vertical during the holiday season.
Will Instagram Become the New Facebook?
It introduced the world to the square photo format back in 2010, and the love affair with Instagram began.
Video Content Marketing for Your Small Business
Producing a video for your business may seem overwhelming, but it’s often quite simple.
The Impact of Real-Time Social Content on the Midterm Elections
In this year’s midterm elections, it’s incredible to reflect on the impact social media and real-time content has had on the way voters and local communities engage.
What’s 48 Feet and Loud? The Fan-Funded Billboard
Marketing pros surely admire the fundamentals that fuel the niche ad genre of the sports-fan billboard.
Evolution of Gaming: The Future Is Female
Women are rarely seen as serious contenders in the gaming industry, let alone a target audience.