Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
Storytellers
The Brand As Experience
People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.
The Instagram Effect: Where Business and Passions Meet
Not a single seat was empty at PlayStation East theater on Wednesday morning when Instagram Chief Operating Officer Marne Levine, Glossier Founder and CEO Emily Weiss and actress and businesswoman Sarah Jessica Parker took the stage to talk all things Instagram.
Think Millennial
Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?
What Motivates Millennials to Act?
This question kicked off the “The Art of Activating Millennials” on Monday morning, and each of the six featured panelists agreed that what matters most to millennials today, whether deciding to take a certain job, buy a certain product or stand up for a social cause, is creating memorable experiences.
The Key to Unlocking the Future of Media Measurement? Flexibility
By preparing for the future with measurement that’s comprehensive and flexible, the media industry will be ready for each new way audiences find to watch, listen and view content.
The Future of Video: An Interview with Eddie Vaca of AmpLive
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.
Smart Billboards are Checking You Out – and Making Judgments
Throw in artificial intelligence and powerful computers, and the roadside experience is on the cusp of change. Digital electronic billboards actually stare at us – and make judgments about who we are and how we might spend our money.
Fashion Houses and Home Sewists Meet on Instagram
Tailors training on Savile Row are learning from masters almost gone, and they’re all on Instagram.
Where Storytelling Meets Selling in a Mobile First World
Mobile location data is driving much innovation in OOH and is also allowing for more integrated campaigns that incorporate digital and mobile.