Storytellers – Page 52 – Advertising Week 360 • AW360

Video is used by everyone, everywhere, on nearly every screen and is hugely stimulating to consumers.

The prevalence of video as a source of entertainment, news and communication in today’s world is undeniable.

TV Networks have been at a marketing disadvantage for decades compared to other industries.

It’s no secret that video has become pretty much a default go-to element for consumer campaigns.

Advertisers know that sporting events present some of the best times to get in front of a massive audience.

The TV advertising ecosystem had to evolve to survive competition from digital alternatives, and it did.

“It’s a living Lumascape”, said CEO of The Exchange Lab, as he described Dmexco 2016.

Back in the Eighties, when women donned their power suits and started taking over the world, there was lots of talk about “having it all.”

When we login to our virtual worlds, we’re like children walking into a candy store.

It seems like every month we read about a new celebrity being named “creative director” for a brand.