The series chronicles patients enduring puzzling ailments as they meet with a panel of top doctors who aim to understand and diagnose issues ranging from the odd to the life-threatening.
Storytellers
The 5 Essential Strategies that Bring Online Viral Sensations to Life
From the #10YearChallenge and Beyoncé’s #BeforeILetGoChallenge to the #BottleCapChallenge, viral sensations have resonated with hundreds of millions of social media users. The good news for brands is that they can capitalize on the excitement by bringing them to life.
Creatives and Technologists: Perfect Partners or Odd Bedfellows?
While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and results.
Podcasting Through the Eyes of Art19
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel
Good creative agencies build cultures around being human, creating real voices for brands and businesses. I think the best human trait is the ability to laugh, to make each other laugh.
Curation Through Connection: Why Marketers Should Look Beyond Just Data
The contrast between the tools in Don Draper’s arsenal and the data-laden, digital-focused tools marketers have available today highlights the profound impact that time and technology have had on our industry.
Creating Fandom: Storytelling Through Experiences
Everybody loves a good story. But the narratives that really build fandom, start relationships and make passionate advocates, are epics; they’re worlds in their own right.
Writing An Article For AW360
As a valued partner, we’d like not only to welcome you to the Advertising Week family but invite you to join and contribute to AW360, our digital media platform.
The Sonic Truth: Differentiation Through Sound: Radio
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
The Sonic Truth: Tales of Turbulence and Other Sonic Branding Stories
Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.