Writing An Article For AW360

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As a valued partner, we’d like not only to welcome you to the Advertising Week family but invite you to join and contribute to AW360, our digital media platform. 

Think of us as a cross between a trade publication and lived experience platform where content gets created by a roster of 2,000+ brilliant minds who live and breathe the advertising, marketing, and technology industries every day. 

Our editorial mantra is simple: Something that works well at an Advertising Week event on stage in any one of our six markets tends to lend itself well to something our global audience of 100,000+ unique monthly users enjoys reading, listening to, or watching. If you’d like a refresh on some of the content from the stage at an Advertising Week event from 2019 before you dive in further, take a look here.

Getting Started

You need an idea, something you want to share, and the ability to put together an outline to show us that your idea is likely to be of interest to our readers. From that point on, we’re happy to assess and provide feedback during the drafting process. 

What Kind Of Articles Do We Publish?

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers—think op-ed rather than content marketing. We appreciate lively, polished writing that balances research with anecdotes or examples that help illustrate your point of view.

These include but are not limited to:

Opinion. Especially if it is inflammatory and unfiltered. Op-eds are 75% of our content makeup. Do you have a strong opinion on something in our industry and the research to back it up?

Can we still be funny? Asks This Creative Partner
Generation-Z: A Generation of Distrust and Disruption

Sustainability, cause issues, and the climate crisis. At Advertising Week we believe business has a hugely important role in defining the future of our world.

Forget Fast Fashion, Let’s Go Back to Basics
5 Years Since CVS Health Quit Big Tobacco: Healthier Customers, Stronger Brand and Financial Growth

Case Studies, as well as great examples of storytelling and campaigns. Our industry wouldn’t be successful without the capacity to share great, emotional stories. Any insight you can provide on how our readers can do that better would be really well received:

Creating Fandom: Storytelling Through Experiences
$16m on Trees: Influencer Marketing at Its Best

Tutorials — Either helping people get started with a new technology, or walking them through the process of building a project.

Machine Learning Fundamentals: Where to Begin When You Want to Influence Customer Journeys

What Do We Not Publish?

We do not publish articles which are an obvious attempt at content marketing. While your experience in your company and with your product is valuable, pieces full of links to your product, or which are a walkthrough of how to use your product, will be rejected. Think about what you may have learned rather than trying to sell to our readers. Press releases and product reviews are also not of interest to us or our readers.

Sponsored Posts, Podcast Sponsorship and More

We do have sponsored post options for companies who would like to increase the visibility of the work published to AW360. Examples might be a company operating in the audio analytics space sponsoring a series of articles about how to maximize the effectiveness of an audio campaign; or an email service sponsoring an article about email design. Contact the Editor if you would like to discuss this. 

Who Are We Publishing For?

The AW360 audience are practitioners of advertising, marketing, technology, business, and other creative fields. When you write, assume that your reader is a knowledgeable peer. Practical advice that comes from real experience, plus well-researched opinion is what we aim for. 

Articles are ideally between 600-900 words each; we can accommodate more if needed but the target should be between 600-900. To submit an outline or content idea to us, send it directly to Jack@Stillwellpartners.com and Richard@Stillwellpartners.com

Last updated: January 2020


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