Storytellers

Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup.

While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.

The art of telling a good story, whether in the movies, in the corporate world, at school or at home is still an art. Storytellers are major influencers in the life of an audience.

Influencers are those content creators that can push the experience of what it is like living with a new item outside screens. What sets influencers apart from online ads is an organic fabric that consumers can test for credibility. 

Around 81 percent of consumers say that the many commercials they encounter online make them feel exhausted, while 67 percent consider digital adverts as irrelevant.

Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.

It’s no surprise that the world wide web is at its most accessible with the various number of channels and devices available to individuals in today’s day and age.

Live sports are one of the last remaining live viewership opportunities, which makes it an important moment for brands, but also one that is fleeting and needs to be supported with a robust pre and post strategy.