Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.
Reset, the Podcast: Caroline Pearce, International Fitness Expert and Television Sports Presenter
In this Reset: The podcast, Caroline talks to Suki Thompson, Founder & CEO, Let’s Reset about the challenges she faced when transitioning out of her professional sports career. A transition that would prepare her for her next big reset; a move to Los Angeles when asked to become the presenting face of a sport she knew almost nothing about.
A Deliberate Oversimplification of Audience Targeting without Cookies
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.
Great Minds: Bob Costas, American Sportscaster
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
How Embracing Social Listening Can Optimize the Customer Experience
The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.
An Evolving View on Context Will Shape the Data Markets of the Future
Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.
No “Off Season” for Political Out of Home Ads
When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.
Ad Pod And Its Friends: Delivering The Best CTV Ad Experiences
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
Zero-Party Data: How To Leverage It And What To Avoid
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.
Great Minds: Karen Kaplan, Chairman & CEO at Hill Holliday
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
What’s the Future of Cannabis Marketing? Ask the Adult Beverage Industry
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
Supermarket Sweep: Building Your Presence on Emerging Digital Marketplaces
Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them.
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