First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
Online Digital Identity: A Tale of Two Internets
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.
Hey Brand Advertisers, There are 300 Million Brand Safe Places Waiting For You
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.
Small Business Optimism Persists, Despite the Pandemic
In order to successfully navigate these unprecedented times, business owners are searching for resources that can properly aid them.
10 Tips to Stop Screen-Based Headaches
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.
Brands Struggle to Meet the Expectations of Millennials. What’s the Solution?
What if instead of creating the content for consumers, we start creating it with them? Now, there’s food for thought…
The CMO’s Guide to Ad Fraud
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?
To Meet the Needs of Large Enterprises, CDPs Must Evolve and Handle Data at Massive Scales
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
How Organizations Can Cut Through The Social Media Noise In The New Year
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn.
There’s No Going Back to Normal (But That’s a Good Thing)
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.
The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.
How the “New Normal” Should Influence Your 2021 Media Mix
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
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