In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.
You’ve Partnered With a Nonprofit. Great, Now What?
Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
Great Minds: Martin Barre, Guitarist, Songwriter
Longtime lead guitarist of Jethro Tull, Martin Barre, joins Great Minds to discuss his decades with the legendary band, including having played and recorded some of the most acclaimed guitar work for all time, as well as his solo projects and other collaborative works.
Why It’s Still Important To Take Part In Industry Events
Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.
With Signal Loss a Reality, Creative Is The Intelligent Place for Advertisers To Focus
Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.
Kids in Control: The Perfect Meme Featuring Harry Hill
In this first episode of Kids in Control featuring Harry Hill, Harry discusses how to make a perfect meme, how to stay current with pop culture, and the pressures of being woke.
Businesses That Help Boost the Circular Economy
The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.
How to Avoid Cancel Culture and Win the Hearts of Younger Consumers
When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?
Reactive Marketing: Why Timing Is Everything
Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.
What Drives Brand Loyalty?
A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.
Great Minds: Suzanne Powers, Global President and CSO, McCann Worldgroup
This week, Great Minds is pleased to welcome Suzanne Powers, Global President and CSO of McCann Worldgroup. Suzanne discusses both her early career path, as well as her current role at the helm of the McCann marketing empire.
The Many Dimensions Of Digital Transformation For B2B Organizations
Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.
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