Football is back! And while empty stadiums, piped-in crowd noise, and last-minute postponed games are among the many notable differences this season, a positive change is in how many new ways you can tune in to watch your favorite team play.
Great Minds: Claudine Revere On A Life In Food
Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.
Brands Cut Their Ad Spend Due to COVID-19. Any Chances for Agencies to Survive?
COVID-19 has changed the world we live in. Businesses worldwide are struggling to stay afloat, as lockdown orders are reducing consumption, keeping people at home, and leaving many unemployed. Ad agencies are along for the bumpy ride, and here is why.
Interactive Technology Will Drive the “New Normal” For Events
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
Understanding Consumer Identity Is A Vital Component Of A Successful Podcast Advertising Strategy
The number of people who listen to podcasts in the U.S. is expected to reach over 105 million this year, eclipsing the 100 million mark for the very first time.
The Best Part Of Advertising History
25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten?
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
Alternative Ways to Bring a Product to Market with Trade Shows on Hiatus
Now that trade shows are on a break, or going only virtual, how should brands rework a product launch strategy?
European Consumer Privacy Regulation: A Cautionary Tale for the U.S.
In France, we have an expression to describe institutional overreach: “To be more Royalist than the King.” That is an apt way to describe how CNIL–National Commission on Informatics and Liberty–has over-interpreted General Data Protection Regulation (GDPR) enforcement in a way that has led to unintended consequences.
Why Sponsored Listings Will Be the Last Ad Standing
As a longtime observer of the industry, I’ve seen a lot of ad types come and go. When certain tactics and formats vanish, it’s typically because of one reason: They no longer have a relevant place within the user experience.
Spotless: Noah Hawley
As Executive Producer, Creator, Writer and Director of Fargo learn more about Noah’s thought process to create content that connects with viewers.
In Times of Uncertainty, Brands Need to Double-Down on Community
Just as stockbrokers are becoming increasingly wary on where or how to invest in today’s pandemic-influenced market, so too are marketing teams becoming increasingly wary on where or how to invest their budgets.
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