Disrespect is common, even respected, in some areas of the industry. Mark Ritson is not known for doffing his cap to received wisdom nor tugging his forelock before the Emperor.
Invalid traffic (IVT) has long plagued the digital advertising industry—costing marketers all over the world billions of euros due to inflated impressions, misrepresented metrics, and inaccurate reporting.
Survival of businesses is no longer a question of strength, but rather a question of the ability to iterate, adapt and evolve.
In a world of growing complexity and digital upheaval, brands must focus more than ever on building trust.
Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.
Today, nearly 70 percent of digital spending is powered by some form of recommendation engines.
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
The digital paradigm is rapidly restructuring the entire business model of the media industry. The end-users are no longer driven by content.
Despite the ‘data boom’ that spread like wildfire during the last decade, the creative side of marketing has remained relatively untouched by the industry’s fascination with data-driven practices.